The Polo Players Support Group (PPSG) is thrilled to announce Lucchese Bootmaker as the title sponsor of the annual 40-Goal Challenge. The event returns to International Polo Club Palm Beach in Wellington, Florida, on Saturday, February 17, 2018, where it has been held since 2005.

“We are excited to be the title sponsor of the 2018 40-Goal Polo Challenge and look forward to a competitive match and successful evening of fundraising for this deserving cause,” said Doug Kindy, President of Lucchese Bootmaker.

Texas-based Lucchese is a legendary bootmaker and iconic brand of the American West. Applying the same craftsmanship principles and techniques since 1883, Lucchese artisans use only the finest leathers and unrivaled materials to construct handmade boots of exceptional quality, comfort, fit, and style.

“As a heritage bootmaking brand and proud sponsor of the Lucchese polo team, we are honored to play a role in the support of our fellow players and families,” said Kindy. “The hardships these athletes face on a daily basis are unimaginable yet, it’s events like these that make a big difference in providing the support, resources and financial aid they need to keep moving forward.”

Thanks to many generous supporters, the PPSG has awarded more than $2.2 million to 70 different seriously injured or ill players and grooms. The 40-Goal Polo Challenge event is PPSG’s marquee fundraiser and as the highest level of polo played in North America, it features many of the best polo players in the world. The event’s primary purpose is to raise awareness and funding to help members of the polo community that have been affected by injury or illness.