VAARA is a London-based fashion brand guided by a philosophy of uniqueness and exceptional quality, creating versatile collections that offer unparalleled comfort, structure, and support throughout the day. Each collection constantly evolves while staying true to the brand’s DNA, celebrating and empowering modern women and their dynamic lifestyles.
Today, VAARA stands as a benchmark of elegance, sophistication, and functionality in the world of athleisure. Providing a wardrobe that effortlessly transitions and transforms.
The label was created in 2016 by Tatiana Korsakova, a Russia-born, London-based model who’s worked for the likes of Dolce & Gabbana, Giorgio Armani and L’Oréal. Her job, with its need for her to look great and be brimful of energy despite the long hours and back-to-back flights, sparked a reliance on regular yoga and Pilates sessions. And that, in turn, began her quest for great activewear.