U.S. Polo Assn., the official brand of the United States Polo Association (USPA), served as the Official Apparel Partner of the 2025 British Open Polo Championship for the Cowdray Gold Cup, now in its fifth consecutive year of partnership with Cowdray Park Polo Club. For the first time, USPA Global, the company that manages the multi-billion-dollar U.S. Polo Assn. brand, and its media subsidiary, Global Polo Entertainment (GPE), will broadcast the Cowdray Gold Cup on ESPN, bringing high-goal British polo to a global sports audience. Check your local listings for airtimes.
The 2025 British Open Polo Championship for the Cowdray Gold Cup was hosted at the historic Cowdray Park Polo Club from June 24 to July 20, with over 35,000 sports fans attending the semi-finals and finals. The prestigious tournament concluded with a thrilling final match as La Dolfina/Scone defeated Kazak with a score of 9-8 in front of over 15,000 fans. Making history, La Dolfina/Scone became the first team to win the British Open Polo Championship for the Cowdray Gold Cup as a father-daughter duo, with legendary player Adolfo Cambiaso and his daughter, Mia Cambiaso. La Dolfina/Scone’s game started early with a dominant 3-0 first chukker, maintaining control through sharp teamwork and standout defensive plays from Mia Cambiaso despite a spirited push from Kazak and key goals from Nico Pieres. U.S. Polo Assn. had the honor of presenting the Most Valuable Player Award to Mia Cambiaso from La Dolfina/Scone, who delivered an outstanding performance throughout the tournament.
U.S. Polo Assn. provided co-branded apparel for all on-site staff and brought immersive activations for event attendees. In collaboration with Brand Machine Group (BMG), U.S. Polo Assn.’s brand partner in the U.K., the brand hosted ticket sweepstakes, divot stomp prizes, cap giveaways, shopping vouchers, and also offered exclusive products sold on-site at a U.S. Polo Assn. pop-up merchandise shop. The global sports brand also donated to Cowdray Park Polo Club’s designated charity, Midhurst Palliative Care, accepted by Dr. Alex MacCallum, Chair of Trustees representing Midhurst Palliative Care.
“U.S. Polo Assn. is proud to support one of the top tournaments in the world and help bring the excitement of the 2025 BritishOpen Polo Championship for the Cowdray Gold Cup to millions of viewers through ESPN for the first time,” said J. Michael Prince, President and CEO of USPA Global, which manages and oversees the multi-billion-dollar U.S. Polo Assn. brand. “This broadcast marks a powerful moment for the sport of polo and aligns with our long-term commitment to increasing access and exposure of the sport and our global sports brand in the U.K., one of our fastest-growing markets, around the globe.”
