We had the pleasure of speaking with Erica Groussman, the Founder & CEO of TRUBAR, about their exciting new venture into the polo community.
What inspired TRUBAR to get into polo?
TRUBAR is all about fueling active, health-conscious consumers, and polo embodies that mindset. It’s a sport of endurance, precision, and tradition—just like our commitment to clean, indulgent nutrition. The polo community values performance and premium experiences, making it a natural fit for our dessert-inspired, plant-based protein bars. Sponsoring the Gauntlet of Polo gives players and fans the chance to experience TRUBAR firsthand because tasting is believing—and once you try it, you get it.
What challenges has TRUBAR faced in entering the polo space?
Every new space comes with a learning curve, but partnering with the USPA and sponsoring the Gauntlet of Polo has been the ideal way to integrate into the polo world. This community demands excellence, both on and off the field, and we’re proud to bring a product that meets those standards. Polo is more than a sport—it’s a lifestyle, and TRUBAR belongs in it.
How has the polo community responded to TRUBAR?
The response has been incredible. Players appreciate a clean, high-quality protein bar that helps them perform, and fans love having a guilt-free indulgence while enjoying the match. Seeing TRUBAR become a go-to snack on match days reinforces that this partnership is a perfect fit.
Can you tell us the story of TRUBAR?
TRUBAR was born from a personal mission—to create a clean, crave-worthy protein bar. Growing up, I watched my mom try every fad diet, searching for better health and more energy. I learned what worked, what didn’t, and knew I wanted to create something different—something that wasn’t about restriction but about balance and enjoyment.
When I had my own family, I wanted a snack that was nutritious but indulgent, something they’d reach for because they loved it, not because they had to. That’s how TRUBAR came to life—a plant-based protein bar that tastes like dessert, without the junk.
After investing in TRUBAR, I stepped in as CEO to grow the brand, staying true to our vision while expanding our reach. Today, TRUBAR is available in top retailers across the U.S. and Canada, proving that you don’t have to choose between health and indulgence.
