By PoloHUB AG
TRUBAR has ventured into the polo community with great enthusiasm, driven by a desire to connect with active, health-conscious consumers who value performance and a balanced lifestyle. As Erica Groussman, Founder & CEO of TRUBAR, explains, “Polo embodies endurance, precision, and tradition—just like our commitment to clean, indulgent nutrition.”
Their partnership with the USPA and sponsorship of the Gauntlet of Polo have provided the perfect platform to integrate into this prestigious sport. According to Natasha Port, VP of Marketing, “The response has been incredible. Players appreciate a clean, high-quality protein bar that helps them perform, and fans love having a guilt-free indulgence while enjoying the match.”
TRUBAR has experienced significant growth and momentum, with a focus on expanding its presence in retail, growing its digital footprint, and amplifying brand awareness. Natasha Port emphasizes that “TRUBAR is more than a protein bar—it’s a lifestyle brand, and we’re focused on making clean, delicious nutrition accessible to everyone.”
Erica Groussman shares the story behind TRUBAR’s inception: “TRUBAR was born from a personal mission to create a clean, crave-worthy protein bar that balances nutrition and indulgence.” Today, TRUBAR is available in top retailers across the U.S. and Canada, proving that consumers don’t have to choose between health and indulgence.
TRUBAR’s venture into the polo world is a testament to their commitment to excellence and quality. As they continue to grow, TRUBAR aims to redefine plant-based indulgence and support a movement toward better, cleaner nutrition.