Natasha Port: “TRUBAR has had incredible momentum, and we’re just getting started!”


TRUBAR: Proud Sponsor of the Gauntlet of Polo

We had an insightful conversation with Natasha Port, VP of Marketing at TRUBAR, about their exciting partnership with the polo community.

What does it mean to support Polo with TRUBAR?

Supporting Polo with TRUBAR is an exciting opportunity to bring better-for-you nutrition into a world that values performance, endurance, and a balanced lifestyle. Polo is a sport that demands both physical and mental strength, and TRUBAR is all about fueling active, on-the-go lifestyles with clean, plant-based protein. Our bars are indulgent yet packed with purposeful ingredients—something that resonates with athletes and enthusiasts alike. By partnering with Polo, we’re connecting with a community that appreciates quality, excellence, and, of course, great taste!

The brand continues to grow—what are its next goals?

TRUBAR has had incredible momentum, and we’re just getting started! Right now, our focus is on expanding our presence in retail, growing our digital footprint, and amplifying brand awareness. We want more people to experience the “I can’t believe this tastes so delicious” moment when they try our bars. That means investing in marketing, building stronger community connections (like our partnership with Gauntlet of Polo!), and launching innovative flavors that excite our customers. TRUBAR is more than a protein bar—it’s a lifestyle brand, and we’re focused on making clean, delicious nutrition accessible to everyone.

What does it mean for you to work in such an important brand like TRUBAR?

It’s an absolute privilege to be part of a brand that’s redefining what plant-based indulgence can be. TRUBAR has already built an incredible foundation with strong sales in top retailers and Amazon, but there’s so much more potential to unlock. My passion has always been about building brands that connect deeply with consumers, and TRUBAR is one of those rare brands that people genuinely love. Being able to lead marketing efforts, craft meaningful partnerships, and take TRUBAR to the next level is both exciting and rewarding. I love being part of a brand that not only tastes amazing but also supports a movement toward better, cleaner nutrition.


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