U.S. Polo Assn. marked a standout moment at the 2026 St. Regis British Open Polo Championship for the Cowdray Gold Cup as the Official Apparel Partner of the tournament. The brand celebrated one of the sport’s most prestigious events and a thrilling 9–8 final victory by the Gaston Polo Team.
Together with its U.K. partner, Brand Machine Group, U.S. Polo Assn. brought fans closer to the action at Cowdray Park Polo Club through immersive experiences, exclusive merchandise and global activations under the concept “The Polo Shirt: An Icon Born from the Game.” The partnership also extended to supporting Midhurst Palliative Care and Power of Polo, reinforcing the brand’s commitment to community impact.
This edition made history as the British Ladies Open Championship Final was held alongside the Cowdray Gold Cup Final for the first time, creating a landmark day for the sport.
A tournament defined by sport, style and community — and a memorable chapter for U.S. Polo Assn. on the global stage.
